We are asked so often “Why Do I Need A Blog For My Pet Business?”. Some people can’t see the value in adding a blog to their website, others have tried but have so few visitors to the blog posts that they can’t see the point.
However, if you are marketing on a shoestring or trying to set up a new business and promote your website, blogging is one of THE best ways to promote your business.
Next time you ask “Why do I need a blog?”, think of the following six very good reasons:
1. SEO or Search Engine Optimisation
Blogging helps with SEO in 2 ways:
Firstly, Google (and other search engines) will look at your website as a whole and decide how much information about a particular topic you can offer its searchers. If it thinks that you have a lot of unique, detailed information on your site, it will rank you more highly in the search engine results pages.
Secondly, when users type a question into Google, such as the title question of this blog post, there is a good chance that your blog post will come up in the results. This will bring people to your site and, if you chose your question well (see our blog post….), they will be potential customers.
2. Solve problems or answer questions
Blog posts can add value to your customers or website visitors. Some of your blog posts should always strive to serve a purpose for your customer base and potential customers. They may answer a question that people frequently ask in relation to your business or they could be solving a problem that many of your target market encounter.
If you can help them in this way, they are more likely to return to your website, building loyalty and brand advocates in your customer base and attracting potential new clients.
3. Knowledge leadership
Building a blog that goes into detail about a wide range of topics relating to your business is perceived by website visitors that you are knowledgeable in your chosen field. This builds trust and makes customers more likely to buy from your business than from a business that that is not perceived to have the same depth of knowledge.
4. Brand personality
The blog on your website is an excellent way to further develop your brand personality. First impressions are extremely important. When people visit a website for the first time, they immediately begin to make judgements and assumptions about a brand. These assumptions may influence if they want to do business with the brand or not. Writing about your business in a blog is the ideal way to deliver the message that you want to deliver.
5. It’s free! Or very low cost
Writing a blog is a free, or very low cos,t form of content marketing. With Google always on the lookout for organisations that “cheat” using marketing methods that are essentially exploiting their algorithms for quick results, businesses run the risk of being caught out and penalised. When you write good content, you are doing what Google wants you to do – delivering high quality, detailed information to the people that are searching online. And if Google and other search engines like your content, then you will always do well in digital marketing.
6. Social media
Blog posts provide great content for social media posts. This is where the importance of a good image (see our post “The importance of images“) is essential. The image should convey, at a glance, a visual summary of your blog post.
Use the image and content on every social media channel at least a couple of times, with different comments highlighting different aspects of the blog.
Ensure that your web developer has added open graph tags to your website content. This ensures that when you share a link to your website in social media, the image from the web page and the title of the blog post are displayed in a large box underneath. These act as a very eye-catching link for people to click on.
So there you have it, the next time you hear someone ask “Why do I need a blog?”, you will be able to help them.
If you need any help writing blog posts or using blogging to improve your SEO, please get in touch. We can help!