About Training Lines
Training Lines is a successful eCommerce store selling training and play equipment that promotes positive training methods. They came to us, after reading about how we can improve SEO for pet businesses, to assist in their digital marketing and to ultimately improve sales online.
We carried out a full online audit, looking at the Training Lines website, social media channels and other outlets as well as their competitors. As specialists in SEO for pet businesses, it quickly became clear to us that Training Lines were not ranking high enough for many of their key product categories. We assisted the business with the mechanics of optimising content for improved search engine rankings. This involved carrying out extensive keyword research into key categories for promotion, writing web copy and offering specific advice about how to apply these SEO principles to all areas of the website. We also created and managed PPC advertising to promote selected items further.
We’re delighted to say that Google rankings for key product categories improved significantly, moving from pages 4 or 5 to the first page in many key product areas. Additionally, the Facebook and Instagram pay per click advertising resulted that we carried out on behalf of Training Lines led to low costs per click and very high levels of traffic clicking through to the website.
What is SEO? For more information about what Search Engine Optimisation is and how you can improve your search engine rankings, please see our blog post, “Search Engine Optimisation for pet businesses explained.”