We were considering branching out into offering sheepdog experience days but we didn’t know where to start! We knew that Rachel had carried out market research for dog training businesses so we asked her to help us look into it all.
She produced an extremely comprehensive market research document listing existing sheepdog experience day suppliers, what they offered and their prices. She also looked into all sorts of marketing options for us, such as advertising through one of the established experience day suppliers or in the local tourist magazines. This meant that we could cost up the venture to see if it would be an option for us. A few years later on, we are now offering successful experience days and we’re very grateful for the research that Rachel carried out.
Sue & Richard Little