Why do I need Google My Business?
We are often asked “How do I get my business on Google for Free?” and “Why do I need Google My Business?”.
The very first thing any new business should do, after building their website, is to create a Google My Business page. This will ensure that if anyone searches for your new company on Google, not only will they find the listing on the left-hand side of the search results, they will also see your Google profile n the right-hand side of the page. (See example below).
This is REALLY GOOD because it will:
The Google My Business panel will tell your potential customers more about your business without even clicking on your website. The panel displays any products or services that you offer, your opening or operating hours and shows any questions people have asked you about your business, along with your answers.
You are able to upload any images that you choose to display. You are in control here of people’s first impressions. You can select the best images that you want people to see at a glance as soon as they start to search for your brand.
Google My Business displays any reviews people have left for you on Google. This is one of the most useful, quick, free promotional tools available online. Google users can instantly see reviews that people have left about your business. It’s immediately visible so people can get a quick impression of how great your business is. If you have customers that you know are happy with your products or services, one of the best things you can do is to get in touch with them and ask them to leave a review on Google. Not only does this look good in the panel displayed as above, it will also help to push your business further up the Google search results pages. Google ranks businesses with good reviews much higher than those without, assuming all other factors were equal.
People searching for your business will immediately see, on the map, where you are located and they can also see your address and contact details if you choose to add these.
• Opening hours
Google my Business shows your opening or operating hours, useful information for potential visitors.
• Blog posts/articles
The platform will display your latest blog posts or articles, which are added directly into the Google My Business platform. To learn more about what to write in blog posts, visit our “WHAT SHOULD I WRITE IN MY BLOG?” post.
This is all-important, valuable publicity!
And the great thing about Google My Business is that it’s free! Once set up, all you need to do is add all your details and regularly add in posts to keep it updated with the information you want your customers and potential customers to see when they search for you.
If you need help setting up your Google My Business page, please call. It’s a service we offer for only £50. Contact firstname.lastname@example.org | 01775 750580.