Setting up goals in Google Analytics

Setting up goals in Google Analytics

If you haven’t set up goals in Google Analytics, then we suggest you do so as soon as possible. Goals are a way of recording specific events on your website, such as someone downloading a document or buying a product. These goals are then recorded in Google Analytics and displayed in various charts on the … Read more

Google or Facebook Ads?

Google or Facebook

Google or Facebook Ads? A question we are often asked, once people have decided they want to do some Pay Per Click (PPC) advertising, is which platform should we advertise on? Google or Facebook Ads? Or any other advert platforms? How do you choose which to use? Although the two platforms are very similar, there … Read more

Pay Per Click (PPC) Advertising For Your Pet Business

Pay per click (PPC) advertising for your pet business

Pay Per Click (PPC) Advertising For Your Pet Business Used alongside search engine optimisation (SEO), pay per click (PPC) advertising for your pet business can be one of the cheapest and best forms of advertising for your pet business. Both SEO and PPC require great content to work well. For small businesses, having a marketing … Read more

Why do I need Google My Business?

Why do i need google my business

Why do I need Google My Business? We are often asked “How do I get my business on Google for Free?” and “Why do I need Google My Business?”. The very first thing any new business should do, after building their website, is to create a Google My Business page. This will ensure that if … Read more

Copywriting For Pet Businesses

Copywriting for pet businesses

Copywriting for pet businesses and services is the art of writing content about your pet product or service that persuades and tempts customers to make a purchase. It’s like having lots of salespeople all in one place. Salespeople will go out and contact one potential customer at a time but good copywriting and intelligent placement … Read more

What should I Write In My Blog?

What should I write in my blog

“What should I write in my blog?” is a question we are asked all the time. We suggest that you turn the question round and ask “What do I want to achieve by writing a blog?”. The main reasons for writing a pet business blog are listed in our blog post “WHY DO I NEED … Read more

The importance of images in marketing

the importance of images in marketing

The importance of images in marketing, (or any visual content), should never be overlooked. Images, video, infographics and diagrams serve a number of purposes and their selection and creation should be carefully thought out. The human brain processes images 600 times more quickly than words. If information is read out to people, they are only … Read more